Poland has experienced a dynamic revolution in the craft coffee market in recent years. Several highlights have been the successes of Agnieszka Rojewska, World Barista Champion 2018 and Filip Kucharczyk, World Aeropress Champion 2016.
The lockdown following the outbreak of coronavirus has affected the entire industry, including coffee roasters. Today, many of them are joining forces to face these difficult times.
This week, the first local craft coffee roasting project in Poland has been co-launched by Blueberry Roasters, Czarny Deszcz, Enklawa, Etno Cafe (ranked 196 in this-year’s Financial Times Europe’s fastest-growing companies), Figa Coffee (owned by Filip Kucharczyk, World Aeropress Champion in 2016), Mała Czarna, Monko Coffee and Paloma Coffee. It’s bringing together some well-recognized brands as well as smaller ones. All of them are located in Wroclaw (South-West Poland), one of the craft coffee capitals of Central Europe. The majority operate on the cafe market. The project is called #WroclawRoast (#WrocławskiWypał).
The first initiative from this partnership is the launch of two coffee sets, including products from each roaster: Wroclaw Roast Espresso and Wroclaw Roast Manual Methods. The price of each set is 20% lower than the sum of the market prices of all products when sold individually.
Each company participating in the project believes that coffee brands currently need more visibility to face distribution issues.
“For coffee fans, the opportunity to compare different styles of roasters in Wrocław is a real treat,” says Łukasz Mrowiński, CEO, Etno Cafe, one of the leading coffee brands in Poland. “The coffee market needs such initiatives to attract consumers, but also to make all industry players aware that we are in the same boat today. This initiative is one of the most unexpected consequences of the epidemic. It’s supposed to be a message to the coffee world, but also to other industries, that together we can be more successful.”